How to hold an Instagram contest (giveaway)

  1. Choose a prize
  2. Prepare a picture
  3. Come up with unique hashtag
  4. Prepare easy rules for the participants
  5. Promote Your contest
  6. Hold an giveaway
  7. Typical contest templates

Choose a prize

First of all, decide what can You put for a drawing. It should be an interesting gift for the participants, but it should not be too expensive for You. Use Your products, discounts and coupons as a prize.

Prepare a picture

Make a beautiful picture with inscriptions of a drawing and the prizes on it. Do not try to clutter up the picture by adding too much text, but do not forget to point out the main information. All the contest rules will be easily available in description below the picture.

Come up with unique hashtag

No matter what type of contest will You choose, think up Your own unique hashtag. A tag should describe either You, or Your products. You can use one hashtag for all the drawings, or come up with a new one all the time. Use the hashtag Yourself and ask all the participants to do the same.

Prepare easy rules for the participants.

Indicate the contest timeframe. Do not make it too long, because participants can forget You a little in the information flow. Optimal period is from 1 to 2 weeks. Clearly state rules for the participants. For instance, You can use this:
- to subscribe to Your account
- to repost Your advertising message
- mark one or several friends on the contest picture
- put Your hashtag.
etc.
You can choose any of the given examples solely or combine them. Of course, You are free to make Your own rules. The rules should be easy and understandable. Explain, how will You choose the winners. It should be clear for the participants that You cannot influence the results, and the drawing is honest.

Promote Your contest

Watch Your contest. Write comments to the reposts; put ‘Likes’. Thank Your participants for their participation. This will help You to form a better attitude to Your account and even the lost participants will stay as Your subscribers.

Hold a drawing

After the contest has ended, choose a winner. Celebrate him personally on his page. Make a special post about the ended drawing. Thank Your subscribers. You can choose a winner by means of our service Indraw.meGiveawation.com

Instagram contests templates

Use them to prepare Your own contests and drawings.

The first Instagram contest template

We decided to hold a drawing for our subscribers. You prize will be__Your prize___. In order to participate You have to:
1. To subscribe to our account @_Your account name_
2. Like this post
3. The contest will last until “day.month.year”
4. A winner will be chosen with help of Giveawation.com service. #giveawation



The second Instagram contest template

We decided to hold a drawing for our subscribers. You prize will be__Your prize___. In order to participate You have to:
1. To subscribe to our account @___Your account name__
2. Repost this picture and add following information to the signature:
“I participate in a drawing from @_Your account name______. The main prize will be__Your prize___. Everybody can participate. Getting interested? Read more on @__Your account name. #Your unique hashtag.”
3. The contest will last until “day.month.year”
4. A winner will be chosen with help of Giveawation.com service. #giveawation



The third Instagram contest template

We decided to hold a drawing for our subscribers. You prize will be__Your prize___. In order to participate You have to:
1. To subscribe to our account @___Your account name__
2. Make a picture with our product/in a unique place/a selphy. Add following information to the signature:
“I participate in a drawing from @_Your account name______. The main prize will be__Your prize___. Everybody can participate. Getting interested? Read more on @__Your account name. #Your unique hashtag.”
3. The contest will last until “day.month.year”
4. A winner will be chosen with help of Giveawation.com service. #giveawation

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