How to hold an Instagram contest (giveaway)

  1. Choose a prize
  2. Prepare a picture
  3. Invent a unique hashtag
  4. Prepare simple rules for the participants
  5. Promote Your contest
  6. Hold a giveaway
  7. Typical contest templates

Choose a prize

First, you need to decide what to raffle. The gift should be interesting for the participants but not too expensive for you. You can use your goods, discounts and coupons as the prize.

Prepare a picture

Prepare a beautiful picture with inscriptions on the Drawing and the prizes. Don’t clutter up the image with too much text. It’s better to point out just the main details. Anyway, the full information on the contest rules will be available in the inscription below the picture.

Invent a unique hashtag

Invent your own unique hashtag no matter what type of contest you will choose. The tag should points at either you or your products. You can use the same hashtag for all the drawings or invent a new one every time. Point out the hashtag and ask the participants to do the same.

Prepare simple rules for the participants

Indicate the contest timeframe. Do not make it too long, because the information flow can make the participants forget about you. 1 or 2 weeks is optimal. The rules and demands must be clear. As an example you can use the following:
- to subscribe to Your account
- to repost Your advertising message
- to mark one or several friends on the contest picture
- to point out your hashtag
etc.
You can choose any of the given examples solely or combine them. Of course, You are free to make Your own rules. The rules must be simple and understandable. Explain the way you choose the winners. It must be clear for the participants that You cannot influence the results, and the drawing is honest.

Promote the contest

Follow your contest. Write comments to the reposts; put ‘Likes’. Thank Your participants for their participation. It will help you to form a better attitude to Your account and even those who lost will stay as Your subscribers.

Hold a drawing

When the contest is finished, choose the winner. Congratulate him personally on his page. Make a special post on the accomplished drawing. Thank Your subscribers. You can choose the winner by means of our service.

Instagram contests templates

Use them to prepare Your own contests and drawings.

The first template

We decided to hold a drawing for our subscribers. You will get ____ as a prize. To participate in the contest you need:
1. To subscribe to our account @_Your account name_
2. To like this post
3. The contest will last till “day/month/year”
4. A winner will be chosen by means of Giveawation.com service. #giveawation



The second template

We decided to hold a drawing for our subscribers. You will get ____ as a prize. To participate in the contest you need:
1. To subscribe to our account @___Your account name__
2. To repost this picture with the following footnote:
“I am participating in @_Your account name__’s contest. The main prize will be __Your prize___. Everybody can participate. Getting interested? Read more on @__Your account name. #Your unique hashtag.”
3. The contest will last till “day/month/year”
4. The winner will be chosen by means of Giveawation.com service. #giveawation



The third template

We decided to hold a drawing for our subscribers. You will get ____ as a prize. To participate in the contest you need:
1. To subscribe to our account @___Your account name__
2. Take a pic with our product/in a unique place/a selfie. Add the following footnote:
“I am participating in @_Your account name__’s contest. The main prize will be__Your prize___. Everybody can participate. Getting interested? Read more on @__Your account name. #Your unique hashtag.”
3. The contest will last till “day/month/year”
4. The winner will be chosen by means of Giveawation.com service. #giveawation

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